Despite the bar wearing away after several uses, that little metallic gold label with the brand's famous logo stays put.
However, it has been revealed that the strong sticker has an important design function for the soap, and also helps it last longer.
In Reddit, one user asked: "You have no ideas how many times I've sat in the bath and stared at this sticker in amazement that it sticks to the soap 'till the very end."
In reply, one user said "the sticker is meant to substitute for a soap stand and should always be placed downwards."
Another said: "The sticker forms something of a watertight seal against the soap, meaning the soap doesn't become slippery underneath."
A third added: "Older bathrooms used to sometimes have a chrome thing mysteriously fixed to the wall over the bath. It was magnetic and I think the metal label on the soap stuck to it, thus removing the need for a gooey soap dish... seemed like a good idea at the time."
So basically, the gold sticker prevents the soap from becoming mushy.
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